L. Keeley was looking to create a space with high energy to engage their team and clients. They wanted to consolidate all their Keeley’ns into one headquarters that would unify the brand and translate their core values into their workplace environment.

 

The revitalized space features exposed structure and raw building materials of concrete, steel, wood, and corrugated metal, and emphasizes the “construction” presence. Layering of the unique materials, along with brand colors, rich textures, and industrial fixtures complete the interior identity. Open cable trays, exposed ductwork, and computer servers prominently on display in the lobby are part of the building’s high-tech new look.

 

Finally, large scale collage-style graphics that feature the company’s Building Groups, the company culture, community involvement, and corporate history were added. These graphics and use of materials throughout the space tell a story while showcasing the brand, foundation, and values of L. Keeley.